Let me tell you a story.

Telling a good story is all about giving your audience what they want before they know they want it. This often means showing them why what you are doing adds value to not only their lives but the wellbeing of their community. Forming a deeper understanding of marketing allows organizations of all shapes and sizes, from small nonprofits to large corporations, to connect directly with their audience and develop long-standing relationships with people. That’s what I love about marketing, and it’s what drew me to it in the first place. Check out what I have been up to at College for Social Innovation and some of the bigger projects I have worked on during my time there.

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Our application to be a fellow and our application to be a mentor with Semester in the City are open! We want to work with passionate people, that means both college students and social sector professionals. Does that describe you? Head to the link i
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What's that you say? A special version of our talk show on IG Live tomorrow at 11? That's right! We are so excited to partner with @unhchangemakers to bring you tomorrow morning's show before our Open House where we flip the script and have our Mar
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We just think that you deserve a great internship, and want to make that happen for you🤩 Learn more about Semester in the City and why it's so great by coming to an event or meeting with our staff or even heading to our blog to hear what students
 

A social butterfly.

Social media may seem like fun and games, but it requires some serious strategy. One of the main projects I focus on is growing our social channels. I came into this role and the social media channels were very small and in their infancy. One of the first things I began working on was producing more content for social media. In my current role, I create social media strategies and campaigns and manage a curated social media calendar. I utilize performance data of posts to curate what we post. I work with a wide variety of audiences from students to partner organizations and look at what channels work best for communicating with our different audiences. Page impressions from Instagram have grown over 10,000% since joining the team, our engagement over 100%, and we have more than tripled our followers. Check out some different steps of my process below.

DIY (with a little help from me).

One of the most important projects I have worked on is creating useable templates for our staff to utilize and be able to produce beautifully packaged content with ease. I love being a part of a small and nimble team, however, it means that I don’t always have the luxury of approving everything that goes out. This was something I noticed early on in my current role, so I met with different departments to better understand how marketing can support their team because my role is really to shine a light on the work other people are doing and better capture the service we provide.

After doing organizational marketing audits, I determined that most people wanted templates where they can just plug and play and still be on-brand. So that’s what I did: I created templates where folks can use them for 1-pagers, posters, graphics, and letters. So far, it has been extremely successful in supporting brand cohesion. Check some of the examples out below.

CFSI Poster Templates
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CFSI Infographic Templates
CFSI Poster Templates
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CFSI Poster Templates

Let me give you some tools.

I work with a wide variety of partners and want to make it as easy as possible to build a community. We work with college partners, students, and partner organizations that host our fellows, and we want to make it easy for them to stay connected with us. One of the ways we build community with our different audiences is through digital means. I create toolkits every semester that contain different ways for our college partners to engage with us and with interested students on their own campuses. This makes it easier for them to spread the word about our Semester in the City program and engage with us during events. Check out a sample toolkit below.

Toolkit for the University of Vermont.

Toolkit with student bios for the University of New Hampshire

Everything else.

I am a hodge-podge of a marketing and creative professional. This shows up in my current job because my marketing team is nimble and we wear a lot of hats (don’t worry they all look good on us). If I were to list out all the big projects I have done this webpage would be very long, which is bad web design! I am going to link to some of the other things I have done below, but check out my resume if you want a more comprehensive list.

Above are just a few small projects that I have focused on recently that I think were interesting enough to share, but I spend a fair amount of time doing big picture marketing strategy work and also managing a small team which, unfortunately, I can’t link to. Some of the strategies I have created outside of quarterly and yearly social media strategies are newsletter strategies to increase open and click rates, Dropbox organization processes, I created a marketing ticket system that connects with Salesforce, a template how-to process, and more.

Here we go!